West Rose Labs is on a mission to reduce the bandwidth needed to deliver high quality video over streaming utilizing AI-assisted video compression techniques. We are dedicated to advancing video compression to reduce the environmental costs of storage and energy needed to send video to end users by streaming providers, and reduce for content owners and streaming services the capital investment necessary to provide a quality video streaming experience to their customers.

Our goal is to achieve this by taking technologies that work using standard hardware, on standard codecs (such as H.264 and HEVC), and can be implemented at scale without requiring any additional action from the video viewer and equivalent perceptive video quality. If you are a content owner, streaming services provider, or part of the streaming ecosystem, join us today and become part of tomorrow’s more environmentally friendly streaming solution!